I focus on fundamentals first: clear thinking, simple architecture, and clean execution. I care deeply about maintainability, performance, and user experience — because good software should be easy to evolve, not fragile. I prefer small, deliberate iterations over rushed features, and I build systems that are designed to last.
My technical expertise allow me to launch products across all platforms. This has vastly increased my clients profitability as we set up web to app flows that mean no 15% (or even 30% sometimes) app store fees are taken.
What I believe truly sets me apart is my obsession on the customer experience. I regularly engage with customers of my products, setting up whatsapp groups, feedback channels and allow them to drive the product. This is something I learnt working with ex-Founders of Monzo.
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